Meet Fran

I'm Fran. I'm a goldsmith, and I've spent the last two decades making and selling jewelry to women who, like me, are not twenty-five anymore.

Here is what I learned along the way. Most of what's sold online is made for someone else. The earrings are too heavy. The clasps need three tries and a magnifying glass. The chains are so thin they disappear. And the models in the photos could be our daughters.

Casa Edoarda is my answer to that. I don't make these pieces in my own workshop; I select them. I look at the metal, the weight, the clasp, the finish, the way it sits on a real neck and a real wrist. If I wouldn't wear it, or give it to my sister, it doesn't go in the collection.

Why Casa Edoarda? Edoarda is an Italian name that means "guardian of treasure." That is how I see my work: every piece here is chosen with the care you'd give something you plan to keep for years.

What you'll find here is simple. Everyday pieces in stainless steel with 18k gold PVD, made to be worn daily for years without tarnishing. And statement pieces with colored stones in gold-tone or silver-tone plated brass, chosen for the evenings when you want one thing to be noticed. Every product page tells you which is which. Nothing pre-owned. Nothing vintage. Just jewelry made for the woman you are now.

Welcome to Casa Edoarda.

Fran
Founder and goldsmith, Casa Edoarda